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What Is Marketing Technology?
Marketing technology is an all-purpose term for tech used to assist marketing teams in their work. The technology is mainly used in the compass of digital marketing and optimizing offline advertising channels.
The sector has grown considerably since it was first recognized as a standalone industry in 2011. At that time, the number of significant vendors of Martech raised to around 150; in 2018, this figure grew to approximately 7000.
Benefits of Marketing Technology
Marketing technology makes establishments more efficient and effective. Rises in the former can be boiled down to two distinct drivers: firstly, the automation of laborious marketing tasks helps reduce the number of person-hours compulsory for your marketing strategy, allowing you to achieve more with less. Secondly, marketing tech can provide actionable insight into the ROI of your hard marketing work. Once you’ve identified ROI, you can scale up or down different creativities to maximize cost per acquisition.
Additionally, marketing skill helps teams be more effective in the acquisition and retention of customers. For example, by using LinkedIn ads to target a specific job title, you can tailor your marketing message to that particular persona, increasing your chances of engagement.
The Advantages of Marketing Technology
Technology plays an increasingly important role in marketing, primarily assisting with hard work such as attribution and allocating marketing spending. In 2012, Gartner foretold that by 2017 CMOs would spend extra on technology than CIOs. While this claim was initially very disruptive, the gap in spending between these parties has narrowed significantly over the years.
With the martech landscape continuously evolving, marketers may remain overcome by which option to choose. For that reason, marketers must be sure that they are investing in marketing technology solutions that will ease tremendous growth in their organization.
Importance of Marketing Technology
Which technology is the finest for marketers to invest in depends on who they are marketing to. For example, does your organization market goods to other businesses (B2B) or consumers (B2C)? Although your organization’s market has a sizable effect on which martech will be most effective, all dealers should consider implementing the following technologies:
Marketing Attribution Software
As John Wanamaker (1838-1922), a famous US mercantile, said, “Half the money I spend on advertising remain wasted; the trouble is I don’t distinguish which half.” Over a period later, this dilemma has not remained solved for many businesses. Outdated attribution models or weakening to account for offline and online successes are causation companies to miss out on opportunities. Partnering with the right advertising attribution software can help resolve this issue.
Marketing Email
Email is a natural way for brands to spread to customers. Perennial Seller Ryan Holiday debates the position of email and cultivating those relationships straight with customers. Since emails are not dependent on algorithm variations or what’s trending, it’s one of the best stages to reach target spectators. Consider this: More than 50 percent of US defendants admit to checking their electronic message more than 10 times per day in a recent review.
Conclusion
Marketing has fundamentally become a technology-powered discipline, leading to the rise of new kinds of marketing professionals.
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